In the internet world now seems a golden age of the sites social networking. Facebook phenomenon is very popular (especially in Indonesia) made as a technological phenomenon, social and interesting business. Besides Facebook, Twitter which is also experiencing an increase in prestige among the Internet users.
Twitter they are more accurately referred to as micro-blogging site from the site of friends/social networking. Through Twitter people can share a message or information in the form of 140 characters. Because only 140 characters are sometimes referred to as Twitter like “sms internet”.
Simple but powerful, maybe that impression can be seen from Twitter. For users who do not have much time or do not want to busy surfing the friendship sites, Twitter provides a simple way of interacting, but efficiently.
Twitter into the top 50 sites most often visited. Was first founded by Jack Dorsey, from podcasting company Odeo. The idea is actually quite simple, combining SMS with the social networking site. Twitter primary inspiration comes from SMS group messaging service TXTMob.
Initially the service is named “twttr”, inspired by a photo-sharing site Flickr. And this service is only limited initially used internally by the company Odeo only.
July 2006 this service was launched to the public starting with the name “Twitter”. Name of the site services is strengthened by the bird logo and the meaning of the name “Twitter” itself, which means; chirping of birds. When Twitter first launch was a brand, a name and a clear identity, but its founder would not know what this service business model.
October 2006, Jack Dorsey Biz Stone’s arm, Evan Williams, Obvious Corp. formed to buy the assets Odeo and Twitter. Next Odeo and Twitter into a separate company. To source funds from their own Twitter backed by venture capital companies (commonly used to fund start-up companies potential) such as Benchmark Capital, Institutional Venture Partners, Union Square Ventures. Twitter financing process shows that the Internet technology business is often an initial business model requires “an injection of funds” powerful. Because not know when this business model will begin to produce. So that a strong financial planning is absolutely necessary in order to survive and generate positive cash flow.
Tipping point (to borrow the title of the book Malcolm Gladwell) from Twitter came at music and film festival South by Southwest Festival in Austin Texas in 2007. Twitter party cleverly placed two giant television screens to show live, Twitter messages. Twitter finally got a positive after the event and Tweet number jumped from 20,000 to 60,000. And until the year 2009 the number of Twitter users continue to grow until 1382% / month, fantastic. The lesson for this, for businesses, especially start-up businesses have to be smart to use the momentum to get positive news about its products, the term term “tipping point”. It’s not something that is not possible after the ‘tipping point’ will be exponential growth.
Twitter continues to grow into micro-blogging site and become an attractive alternative media amid the hustle and bustle of the sites social networking, the Internet Web 2.0 era. Twitter of 2009 added a search field (search bar), popular topics which later became trending topics. This innovation has put Twitter become one of the search engines (search engines) are typical and unique. Looking for something on the topics to be the theme tweet the “Tweeps”.
A search of the real-time and more human-oriented mind. Twitter also added features “Twitter List” that allows us to follow and respond to the list of authors, not just to follow the individual author.
Twitter innovations such sweet fruit, in early 2010, Google and Microsoft to pay tens of millions of dollars to enter into the Twitter search results search results of Google and Bing (of Microsoft).
This is evidence of Twitter started to have a potential business model. The moral is never complacent, to understand your potential customer needs, doing repairs and continuous breakthroughs. ‘Understand your costumers and revolve continuously, good is the enemy of the Great “.
Google as a major player internet technology has launch Google Buzz, as a form of social media Google. Buzz is integrated with Google Mail service. Buzz and this could be the biggest competitor Twitter.
Could Twitter survive?
Twitter clear but so far to provide social media technology and services that can attract many users, ranging from individuals to large corporations. Twitter can act as an alternative social media that creates its own resonance in the era of Web 2.0.
