AppStore is still the market dominance of the online application

Appstore

In the global smartphone market, Apple Inc. and Google Inc. are not only fierce fighting in the realm of operating systems, but also in the online application store, which sells applications to support the operating system of each manufacturer. In order to reproduce the functions offered by the iPhone OS (IOS), the operating system used by iPhone, iPod touch, and the iPad, Apple opened an online application store called the App Store on July 20, 2008.

Meanwhile, to support Android, Google’s Android Market opens on October 22, 2008. Although in the global smartphone operating system market IOS began pressured by Android, Google apparently has not been able to beat Apple in the online application market. Research firm ABI (Allied Business Intelligence) Research Inc. estimates that the App Store will remain dominant in 2010. ABI Research estimated, App Store will dominate the market share of 52 percent of global online application in 2010.

Meanwhile, Android Market will only be a global market share of 26 percent. The 22 percent share of the other contested App World BlackBerry from Research In Motion (RIM) Ltd., Store Ovi from Nokia Corp., as well as independent players like GetJar and Handango.

“App Store is now indeed no longer the sole players. But in the midst of competition is very fierce, App Store will remain the largest player in the online application market,” said ABI Research Analyst Wireless Research Inc. Bhavya Khanna.

ABI Research rate, the App Store and Android Market will continue to dominate the global market as both an online application online application store that offers a choice of more diverse applications, as well as more innovative than its competitors. Research firm Gartner Inc. estimates that smartphone users in the world will be downloading more than 4.5 billion application in 2010.

Gartner explains, from about 4.5 billion downloadable applications that smartphone users in the world this year, about eight-tenths of which is a free application. Although most applications that you download is a free application, the money will still flow to the shopkeepers and applications makers. Gartner asserted, free application does not actually given free of charge to users.

Manufacturer’s application earns revenue from ads inserted in the application, or from a paid service that supports the application. For example, if it is a free application games, making an application can insert ads in between the full screen game play is in progress. For example, when users want to move from one level to another level. Alternatively, the user’s application fee when they wanted to play games online using these gamegratis application. In a presentation to Gartner, the world’s ready for smartphone users spending about $ 6, 2 billion to download smartphone applications paid in 2010.

At the same time, advertisers are ready poured estimated budget of around USD0, 6 billion to support development of applications for free. Especially for the store owners in the world of smartphone applications, cumulative revenues they would gain in 2010 is expected to pass the $ 4, 2 billion. Revenue is expected to increase to four years.

Gartner estimates that revenue smartphone applications online store in the world in 2013 will reach $ 29, 5 billion. Approximately 75 percent of its revenue comes from paid applications, while approximately 25 percent of which came from the free application which supported the sponsor (advertiser). In 2013, the value of smartphone applications to increase revenues much higher than in 2010 because the volume of application downloads is also increasing.

Gartner predicts, in 2013 the volume of downloads smartphone applications will exceed 21.6 billion applications. Approximately 87 percent of the downloaded application smartphone users in the world in 2013 is a free application. Compared to 2010, free application downloads in 2013 increased slightly, because in the 2010 free applications representing 82 percent of total smartphone applications downloaded from online stores.

“In terms of type, most downloaded applications are games. Next is the online shopping applications, social networking, utilities, and productivity. Because these applications more downloaded, the applications also continue to make more money,” Research Director, Gartner Inc. said Stephanie Baghdassarian.

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