The presence of the Android operating system Google Inc. production not only changed the map of total competition in the global smartphone market, but also the mobile market in general.
Therefore, the presence of Android makes China’s mobile phone manufacturers started to hurry. In the global mobile phone market, China’s mobile phone makers could prevail because of aggressive low-cost product release. However, the triumph of China’s mobile phone makers apparently did not last long. One of the most obvious example is the story of Huawei Technologies Co. Ltd.. Research firm Gartner Inc., noted, Huawei is still entered in the elite group of ten world’s largest mobile phone maker in the first quarter (January to March) in 2010 as the tenth largest mobile phone maker in the world.
But Gartner asserted, Huawei has been bounced out of the top ten groups in the second quarter (April-June) 2010. Gartner explains, Huawei missing from the group’s top ten in the second quarter of 2010 because HTC Corp. poke into the elite group and immediately take the largest position of eighth. That means displacing HTC ZTE (Hong Xing Telecommunication Equipment) Co. Ltd. so that ZTE’s position slipped to ninth position and overwrite G’Five International Ltd..
Because G’Five displaced by ZTE, G’Five also dropped to ten positions. As a result, Huawei was bounced out because G’Five overwritten. Please note, ZTE and G’Five is a manufacturer of phones that also originated from China. Since Huawei’s gone, then the representative of China in the top ten in the second quarter of 2010 only two firms remaining.
Until the first quarter of 2010, Gartner revealed that China’s mobile phone is still the main driver of growth in mobile phone sales volume global.Tetapi in the second quarter 2010, growth in global sales volume of China’s mobile phone was starting to stagnate. Evidently, in the second quarter 2010 ZTE is only able to master the global market share of 1.7 percent, unchanged from ZTE’s market share in the first quarter 2010.
Meanwhile, thinly G’Five able to increase share in global mobile phone market in the second quarter 2010 to 1.6 percent, from 1.3 percent in the first quarter of 2010. The contrast with the performance and G’Five ZTE, the largest producer in the world of Android smartphone HTC able to increase to 1.8 per cent share in global mobile phone market in the second quarter 2010, from 0.9 percent in the second quarter of 2009. Strengthen the analysis by Gartner, a research firm Canalys Ltd. judge, the main drivers of the global handset market growth in the second quarter of 2010 is the Android smartphone operating systematically.
“Recent data Canalys reveals the extraordinary momentum of Android.Pada second quarter of 2010, the volume of Android smartphone market to grow rapidly throughout the world,” said Vice President & Principal Analyst, Canalys Ltd. Chris Jones. Gartner explained, the China mobile phone manufacturers had triumphed because of playing in the lower-class segment in the emerging markets of Asia Pacific, Eastern Europe, Latin America, Africa and the Middle East.
“Phone from China’s great demand because the price is very cheap,” said Gartner Inc. research vice president Carolina Milanesi. But Gartner asserted, cheap mobile phones are now found not only from China. Therefore, the second largest mobile phone maker in the world of Samsung Electronics Co. Ltd. and the third largest mobile phone maker in the world of LG Electronics Inc., which both come from South Korea, also aggressively releasing cheap mobile phones.
“The mobile phone manufacturers like Samsung and LG really care about market share. Therefore, Samsung and LG release cheap mobile phones despite aggressive strategy was a big risk cutting the profitability of each manufacturer,” said Milanesi. In the global smartphone market, Samsung and LG are also known as primary producers Android smartphone.
