Giant car company, Honda, now promotes its products through a video-game on Facebook.
To promote the launch of a car CR-Z, Honda released an ad campaign on Facebook over the past two months in a game called ‘Car Town’. Thus quoted from Mashable, Monday (30/08/2010).
In the game ‘Town Car’ of the players could buy a car, dressed, and save a lot of vehicles to their virtual garage. The players can use these vehicles to travel and to complete challenges in order to get the value, which will be used to purchase a new vehicle-vehicle. This game is done by Cie Games and launched on August 9.
During the period of two months of this campaign, the ads Honda CR-Z will be there on billboards within the game board. This billboard is in the garage owned by the players, where the start of the game.
In this game the players will also be able to watch the video ad and buy the Honda CR-Z to put in their garage. Honda CR-Z in this game can also explore fields such as beaches and snowy roads. Even the Honda CR-Z species would still exist in this game, despite Honda’s promotion has ended on October 23.
