Superior to Apple TV Google TV because the Apple TV can communicate with other electronic devices such as iPad, iPhone, and iPod. But Apple TV is not equipped with a web browser, while Google TV has Chrome.

Apple Inc. released a set-top-box (STB), the second generation of Apple TV on 1 September 2010. With the STB, the user can watch online video on television sets in living rooms. Apple had hoped, the presence of a second generation of Apple TV capable of helping customers to enjoy high definition quality video (HD). Assess the research firm iSuppli Corp., the second-generation Apple TV is more interesting than the first generation Apple TV, released early by Apple on January 9, 2007.

Therefore, the second-generation Apple TV equipped with Wi-Fi connectivity, whereas the first generation of Apple TV have no such support. In addition, the price of second-generation Apple TV is also much cheaper than the first generation Apple TV. In the United States (U.S.), Apple’s second-generation Apple TV to market with a price of USD99 per unit. While for the first generation Apple TV, Apple opened the initial price at USD299 per unit. However, iSuppli warned that second-generation Apple TV will not be easy to achieve dominance in the family room. Because, at this time have many outstanding STB online video, internet or television, and even television planes that can directly access the Internet without the help of any tool, commonly called IETV (Internet-Enabled Television).

In addition, at the end of 2010 Google Inc. will also release the Google TV Internet television platform, which will be available at the STB production and IETV Logitech International SA as well as Blu-ray player Sony Corp. production. iSuppli rate, Google TV is the biggest threat to the Apple TV because of Google’s second-generation TV to get a lot of support for the entertainment industry and technology ecosystem.

“In the family room, second-generation Apple TV will not be easy to achieve such dominance when iPad tablet computers dominate the market. The reason, iPad comes as the first, so that no competitors. As for the second generation Apple TV, there’s enough competition,” said Principal Analyst firm iSuppli Corp. Consumer Platforms Jordan Selburn.

iSuppli noted, at this point in the world there are more than 60 companies offering products similar to Apple TV STB is the second generation. However, iSuppli underlines, despite a second-generation Apple TV should be heavily traveled, the STB has a huge opportunity to dominate the family room because that second-generation Apple TV to share content with other electronic equipment production to Apple, including the iPad, iPhone, and iPod.

“At home, consumers already have a lot of electronic equipment. However, these electronic tools can rarely communicate with each other. The presence of the Apple TV to bring change because Apple TV can display video stored on the iPad, iPhone, and iPod, “Selburn said.

When communication becomes the main advantages the Apple TV the second generation, communication also became the main weaknesses of Google TV. Because, although Google has not had conformation, STB or any IETV and Blu-ray players are expected Google TV can only access the internet, so it can not access content stored on other electronic devices, including smartphones Android operating systematically, namely the production operating system Google.

However, Google TV is still competitive on the Apple TV because Google TV has some unique advantages over other TV.Antara Apple, Google TV equipped Chrome web browser, so users can open a web page, such as when using a regular computer. In contrast, Apple TV is not equipped with any web browser, including Safari, which Apple’s production web browser. However, Apple and Google fight in a very fertile land. Therefore, the STB and have IETV respective markets and both have great opportunities to grow rapidly.

iSuppli categorizes Apple TV and Logitech STB Google TV production as a STB IPTV (Internet Protocol Television). iSuppli estimates that global sales volume of STB IPTV in 2010 will increase 48.2 percent to 28.7 million units, from 19.4 million units in estimating 2009.iSuppli Similarly, the global sales volume of STB IPTV will grow an average of 25 percent per year from 2009 until 2014, with volume 58 million units in 2014. On the income side, iSuppli explains, global sales of IPTV STB capable of generating $ 2, 9 billion in 2009. iSuppli estimates that global revenues IPTV STB will increase the average 16 percent per annum to become $ 6, 2 billion in 2014.

While for IETV, iSuppli estimates that global sales volume will continue to rise starting in 2009 until 2013. iSuppli found that global sales volume IETV in 2009 only reached 14.7 million units. But because IETV increasingly popular, iSuppli believes the global sales volume will rise to 87.6 IETV million units in 2013.

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