Solution if consumers leave the product or service

You want to buy companies with low price? What about your answer? If I was offered like that would be my answer, the products are what first?

Though cheap, but if the products have been a lot of abandoned market was not even in demand by consumers, then maybe no one wants to bid.

As an example, I once offered a company engaged in the field of “pager”, a communication tool in the 1990′s which can only receive short messages. When that many people who proudly carry a “pager”, either young or elderly people, both college students to businessmen.

It was formerly “pager” was sold in the market, but now you can check a friend, neighbor, or contacts, if any of them are still using the “pager”?

Even children if given a “beeper” probably do not want to because it was considered unsophisticated and old-fashioned because it can only receive short messages (and really short). Although there may still use the “pager” but certainly the numbers a little (or maybe still used for very specific purposes only).

As a comparison, now with the price of several hundred thousand, and some have only a hundred thousand, we can buy a cell phone that can be used for various functions, not just a brief message.

Perhaps you also still remember the floppy disk? Both are size 3? inch or the large size of eight inches. Indeed, the floppy disk is one of the best-selling product, but that a few years ago.

Now the floppy disk is becoming obsolete by consumers. People may have a lot of forgotten and rarely use the floppy disk, because it uses a USB flash drive or tumb drive instead of floppy disks for data storage purposes.

As we know, the floppy disk that was sold in the market can only hold about 1.44 megabytes (MB) with approximately Rp7.000 per unit price. Now, with only 50,000 we can already get a tumb drive with capacities up to 2 gigabytes (GB) which means that 2000 MB or equivalent to 1388 times the capacity of floppy disks.

Besides, USB flash drives are very comfortable to carry wherever we go. Just imagine, if we want to save the file with a size of 2 GB, then at least we have to carry around a 1388 floppy disk!

Therefore, the world’s largest company was the floppy disk maker also said it would stop production in the near term. Here is an example that is growing rapidly advancing technology, as well as market demand growing rapidly.

So very important for us to know the development of the market and existing market demands. Because if not able to follow the changes, then we would be left to consumers. If we have any business, my advice is follow the existing market developments continuously.

Not that we need to vary our product or service continuously, but at least we can prepare an innovation that is more mature and formidable to anticipate, if the product or service we will begin to be abandoned even less desirable by consumers.

However, as much as possible before we abandoned the product or service consumer, begin to make a variety of ideas or innovations that enable us to survive and even continue to grow in the long term.

One solution is that we must have accurate data, among others, about the condition of the development of market demand, consumer data character and condition of our marketing strategy.

Thus, we can as early as possible to make efficiency and innovation strategy remains beneficial to consumers (and companies) so that it can be anticipated, if one should occur when the consumer signs began to leave the product or service.

Let us not be abandoned by the majority of consumers being unable to provide solutions, efficiency or innovation better.

So regularly, among others make to monitor evolving market conditions that exist, do a more solid marketing strategy and integrated. So that our customers remain loyal to the products or services or our brand in a period much longer