Marketed with the principle of trying before buying

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Many ways that we can actually do to people willing to make a purchase, one of the most effective way is to give opportunity to the buyer or prospective buyer to try first before buying.

It was so they could feel in advance what benefits or advantages of products or services that we offer. This time I will give examples of effective ways for buyers or prospective buyers want to buy what we offer, namely the principle of trying before buying.

1. Buyer or prospective buyer can try for free before purchasing. For example, a company engaged in the sale of ponies to apply for free trial before buying the business.

While its competitors simply do the traditional sales process, ie, direct sales, the company that one is doing a different marketing strategy.

When prospective customers come to where the pony sales, parts sales to prospective buyers say, “Sir, this horse should be brought in advance for one week and within one week of food will we provide for free. We will also be taught how to care for her and how your child can ride a horse safely and easily. If you did not buy it, no problem, can be returned free of charge. ”

By offering a sensational techniques, the chances of potential customers who have tried it first as it is to buy will be far greater. Because the children already happy and close to the pony. Usually, parents want their children to comply with a request to maintain it and buy a pony.

Of course, in giving sensational offer to be aware of criteria related to potential consumers so that the outcome is much more effective.

2. Bring home some disposable product anywhere that if attractive, who likes to buy, restore that does not like, do not have to pay even if already in use or have used partially.

Example: Amway at a time in America has issued a set of product called BUG. BUG is a collection of Amway products, such as a bottle of liquid to furniture polish, detergent or shampoo, spray bottle collection consisting of perfume, window cleaner, was taken to the customer’s home in a specially designed plastic bags.

In the Amway Career Manual instructed to independent distributors to leave at home customer within 24.48, or 72 hours at no cost or obligation to purchase. Give out to customers: “Please try the product!”

An offer that can not be denied. The results are reported, sales increased terrible. Here is the testimony of a number of distributors. “Incredible! We have never seen such enthusiasm.

Products moving in extraordinary speed and we just started. Distributors take the BUG and we have increased sales that was not to be trusted, “said a distributor of Illinois City.

“The idea of the most fantastic retail sales we have ever had! The average customer buys about half of the package BUG when we come to take. In one word, awesome! We’ve never seen a response like this throughout our organization, “said a distributor other than Massachusetts. (This story is taken from the Book Robert B Cialdini, PhD, Influence, The Psychology of Persuasion).

Please practice what I’ve mentioned because there has always been my own practice what I teach and the results were devastating.