Buy With Friends, the latest application on facebook

Facebook

facebook is testing a new feature called Buy With Friends, which lets users buy virtual goods enhance existing games on that platform.

”This program encourages users to purchase virtual goods that have previously purchased their friends,”explained Deb Liu, Marketing Manager Product Marketing facebook at Inside Social Apps conference in San Francisco.

Speaking of application developers who create virtual currency credit system, Liu said that the features Buy With Friends as an example of a program that will help developers make more money.

Buy With Friends is a tool that helps users share their in-game purchases. ”More than 50% of users elected to share purchases,”continued Liu.

Also facebook also offers incentives including promotional advertising, and targeting the premium for those who use facebook credits as currency in their games.

Credits facebook is used by 150 developers. However, most of them choose to use their brand currency so as not locked into the system. So far, users are still often convert money from the real world to facebook Credits become currency in the game.

facebook is currently also testing the features that enhance users’ ability to purchase additional credits without leaving the game environment.

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