Protect consumers with feature Do Not Track

feature-Do-Not-Track

Google Browser Chrome and Mozilla Firefox introduced features the option to stop advertising that is personalized.

The move was taken because of pressure from the Federal Trade Commission (FTC), the United States is an independent body to protect consumers and monitor trends unhealthy business practices. The FTC has issued a new regulation on support and testimonials relating to advertising in October last year.

Then in December 2010, the FTC proposed Do Not Track feature as a tool to curb concerns over the personal ads and more. The FTC expects the registry tool is similar to the ‘Do Not Call’, a system that blocks telemarketing offer consumers who often complained.

Google and Mozilla have discussed some technical problems of these features. They used an efficient system of ‘opt-out’ which refers to the individual method, to avoid unsolicited products such as telemarketing, email marketing or direct mail.

In Chrome, Do Not Track feature called Keep My Opt-outs. Users can store preferences even though the opt-out cookie on your browser has been cleaned. In this system the user is asked to opt-out of ad tracking itself.

While the Do Not Track feature in Firefox, ad tracking firm must opt-ins that are used online business. The goal is to collect data of potential customers to the system. They also agree not to monitor the habits of users, who have chosen an opt-out in the surf on the site.

According to the Wall Street Journal no company openly agreed to participate in the program Do Not Track. So the feature is not comprehensive. If Mozilla, Google and other browser companies did not immediately resolve this issue, they could face legislative mandates from the FTC.

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