Sony, still keeping the PlayStation phone

Sony reportedly busy developing gaming device utilizing the PlayStation’s popularity. Sony’s efforts in the iPhone and Windows 7 Phone offers gaming as one of the core features.

Sony has long focused on consumer electronics products. When the company wanted to compete in the mobile phone market, the company formed a joint venture with Ericsson. Currently Sony expanded its presence in the smartphone market and portable devices.

Sony reportedly engineers are developing a capable smartphone to download and play a PlayStation game.

It also reportedly is developing a portable device that has a resemblance to Apple iPad tablet computers with features like those in netbook, the e-reader and the PlayStation Portable itself.

“As already announced, Sony (including Sony Computer Entertainment) and Sony Ericsson has strengthened collaboration in the mobile network,” said Julie Han, a spokesman for Sony.

“But our strategy is not to discuss future products or business plans before we make an official announcement.”

Over the years the company would develop a phone called the PlayStation, but the question is always whether Sony or Sony Ericsson to be released.

“Sony has rejected this idea in the past, but in an age where the iPhone, iPod touch, iPad and products such as Windows Phone Series 7 all have a game as a core feature. It’s time for Sony to rethink their mobile strategies and to compete back, “said Michael Gartenberg a partner in the Altimeter Group.

What would make more sense for Sony is marketing the device under Sony Ericsson, said Carolina Milanesi, a research director at Gartner.

“I doubt that Sony pulled out something that has been integrated provider not under the Siemens brand,” he said.

“Apple is not a full game device and this is why they appeal to a larger audience.”

Sony PlayStation is a successful brand in the gaming market by offering the PlayStation console, game title and portable devices.

PlayStation 3 is the only brand that consumers in the three countries, including England, the United States and Japan spend 15% more for software in 2009.