Playbook down in price, have not been able to pull the consumer interest

BlackBerry PlayBook

As promised, RIM has started to cut the price of their first tablet, BlackBerry Playbook. RIM needs to make price reductions Playbook after, of course, learn from the failure of their HP with TouchPad. After RIM sells Playbook with a lower price, it is hoped they will be able to sell more Playbook in this third quarter, while RIM’s second quarter compared to only 200,000 units send Playbook.

Last month HP makes surprise decision to dissolve the business webOS devices. The decision was then followed up with HP TouchPad lower prices because sales are very bad. HP TouchPad 16GB model should eventually be thrown back into the market at a price of $99. If the incident is not enough to give a lesson meant for the rim so many analysts who predict the future Playbook will not be much different from the TouchPad. In this case, the price factor will determine life and death of a product.

Touchpad Liquidation Pricing

RIM is now offering the BlackBerry Playbook 7 inch 16GB Wi-Fi for $ 299. Price was accompanied by a $100 coupon and $100 rebate. Online stores such as Staples, Office Depot and Best Buy have started offering discounts directly to Playbook despite the fact that price is still considered too high by many parties, with a variety of reasons.

One reason, is a tablet Android. You probably are expecting the presence of the Amazon Kindle Android-based tablet. When the later release, expected this week, the Amazon Kindle will release tablets with a maximum price of $ 250.

With the low prices of competitors Playbook, the only way that RIM does not experience a failure with the Playbook is to lower the price even lower. Well, $200 seems quite reasonable.

RIM currently may not have much to feel the impact of lower sales Playbook. But when New Year comes, such as HP TouchPad increasingly clear that losses suffered in 2012, RIM certainly will experience the same thing. It was triggered by competition with Apple’s iPad. Android manufacturers will continue to compete to create original cheap tablets can sell as many. If RIM can not play in price competition, the fate of the Playbook is really on the fence when 2012 comes.

BlackBerry PlayBook

BlackBerry PlayBook discounts at Staples Online Store